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Instagram video content is absolutely a must when it comes to building your brand's social media strategy. Multiple companies have sought this resource in order to attract customers, teach viewers about their brand, and display their products. Instagram lets you get creative with your video content so you have the freedom to display your brand how you like best. However, there are a couple of tips and tricks you can use in order to create engaging Instagram video content.  Tell One-of-a-Kind Stories Personal non-fiction stories always touch people the most. Try to partner up with someone, whether it's an existing employee, a close friend, or someone you know is willing to share their story and make a video of them...

Instagram is on the rise. Not only for personal use but also for business purposes. Thanks to its built in amenities and user-friendly system, you can skyrocket your business to ultimate stardom through Instagram. For starters, make sure you create an Instagram business account in order to maximize all the perks which a personal account does not have. What to Expect from an Instagram Business Profile Access to Instagram Analytics: This feature shows you the times that your followers are most active, the statistics and engagement rates from each of your posts, the amount of new and lost followers, and much more. Instagram ads: Promote your posts throughout Instagram by signing up for ads. This will allow your posts to show on...

Depending on the marketing strategy you choose for your business, you either use an in-house team or seek the help of a marketing agency. Although marketing agencies can help ease the workload around your business, using an in-house marketing team can suit your company best. There's no doubt that agencies that solely focus on marketing have great knowledge and experience. However, having an in-house marketing team can help build a stronger brand and team. Before hiring your ideal marketing team, consider the following: Manage the Workload  In order for your in-house marketing team to work effectively, you can't just pile on the workload. Although your in-house team knows your business better than anyone else, they won't be able to successfully execute if...

E-blast campaigns are a type of marketing strategy businesses use in order to reach a targeted audience. Typically, this audience consists of people who have subscribed to receive your emails. A successful e-blast campaign can help raise awareness of your business and stay present within a potential customer's options. Here are some useful tips that can help you build a successful e-blast campaign: Target your List If you don't have a targeted list and send emails to a broad audience, chances are you'll have a high unsubscribe rate. Your emails can also get filtered out from your recipient's inbox and be categorized as spam. The goal is to send your e-blasts to people who are interested and want to see...

Website traffic is both a key indicator and contributor to the growth of your business. It helps you see the success of your marketing strategies, boost your SEO and search engine validity, promote your products and services, and essentially generate more leads. However, successfully driving traffic to your website requires certain steps which will guarantee those results. Get on Google Google allows you to create a free Google My Business account where you can add information about your business and manage your online presence across Google. As soon as someone googles your name, your business information will be provided. Within Google My Business you can provide your business address, phone number, description, and a link to your website, among other things. Register to...