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There’s no doubt that a meticulous and thorough social media presence is crucial to an audience’s first impression of you. Growing an audience is one of the hardest things to achieve, especially when you’re facing plenty of competition. Although you may be spending several hours in the day working on your social media, how sure are you about all the content you are providing? In order to grow on social media you need to plan and strategize, otherwise you’ll fall in a cycle of endless publishing and zero audience interaction. Before posting, it’s important to keep certain things in mind: is the content relevant to your business or image? Who are you trying to reach? Is the content you are...

Social media has become a fundamental resource when it comes to marketing a business. Although being exposed in this vast platform brings plenty of attention from the public, how do you know you’re using social media properly for your business? Understandably, start-ups and businesses who are new to the social media game tend to use this platform in the wrong way. Although it can become a bit complex in the beginning, the important thing is to have fun and learn along the way. Additionally, keep in mind that negative feedback can be used to improve the experience for the customer and the business as well. One common mistake that small businesses do on social media is post the same exact...