Featured Blogs RSS

Creating a website is without a doubt an exciting and important aspect of starting a business. However, have you ever wondered how the color palette of your site can affect user engagement or your brand overall? Color psychology is a real thing and it’s a key instrument when it comes to making an impact on your users. The way you design your website is essentially the first impression a potential customer will have of you. While designing your website you must also take in consideration what colors to use, which include the background color of the site itself, all the way to the buttons customers will click. Proper color palette use can ease navigation for the user, improve site experience,...

Social media is perhaps the top most critical component for businesses in this technology-driven age. Although it is relatively easy to set up an account and get started, it’s important to be prepared in all aspects when it comes to running a social media account for your business. Your social media will essentially become the number one resource you use to interact with customers and handle their needs. So, are you prepared to deal with disappointed customers publicly?  Platforms like Twitter, Instagram, and Facebook are popular outlets that people use in order to express major dissatisfaction with a business. Complaints from customers run anywhere from services provided, to the quality of a product that was sold. Typically, customers will tag...

Hashtags have become a top component of SEO (Search Engine Optimization) within almost every social media platform. They help drive traffic to your site, boost visibility, and most importantly attract opportunity. As you integrate hashtags in your content, you are creating a type of algorithm which will generate free exposure without having to spend money on getting people to find you.

 Reaching out to people and acquiring new clients can be one of the toughest things to do when starting a business or trying to stay relevant once established. Email is one of the most effective methods used in order to globally reach new clients and potential customers who have expressed interest. This type of marketing allows for a more personal interaction because it allows you to tailor your message to the customer’s needs and it creates a bond with everyone you reach. Think about the last email you received from a business, did it feel personal, tailored to your interest, or completely generic?  About 99% of people check their emails everyday. Although you won’t get a response from every single...

As marketing methods continue to evolve, content marketing has become an essential tool. In today’s digital world, it has proven to be one of the most effective marketing methods used by businesses. However, although it’s an effective form of marketing it also takes a lot of creativity, organization, and planning. This is why content calendars should be a priority when thinking of a content strategy for your business. You’re probably wondering what exactly a content calendar is and why would you even need it. This type of calendar plans and organizes future content. It assures that all your marketing strategies have the same end goal and are easily accessible to your team. All your ideas will be in one place and...