Purposeful Email Marketing
Our email marketing services will help you nurture your book of business and speed up your sales cycle. The goal with our email marketing services is to move your potential customers up your sales funnel. Our agency will send emails that motivate your customers to buy your product or service. We will create engaging email newsletters to make sure that your brand stays top of mind. Our team will also create “drip campaigns” or email automation sequences to send a series of emails to your marketing leads. Use our email marketing services to speed up your sales process and generate more results.
Email Marketing Strategy
First our agency will develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then create a content strategy that adds value and aligns with your brand's message. Finally, we will determine when emails will be sent and how they will help bring leads through your sales process.
The next thing our agency will do is create a strategy to increase your email list. In order to increase the size of your email list we will need to develop lead magnets, or offers that incentivize people to provide you with their email address. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to create a lead magnet to attract more customers to your business.
Next, our email marketing agency will implement call-to-actions on your website to direct your website viewers to your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
One of the fastest ways to grow your email list is to advertise your lead magnets. You would need to use our advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers for your email list. We will direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
Email Marketing Software
Our clients can use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.
Our email marketing specialists will design email newsletters that align with your brand message. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.
Email List Maintenance
Our agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list because if your subscribers are not engaged with your emails it will have a negative impact on your emails deliverability. This is typically why a lot of company emails end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list at all times.
Email Marketing ReportingOur agency will send reports at the end of every month to breakdown your email marketing performance. The main metrics we look at are added subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results for the months ahead.