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When tough times affect business like a recession, decline of demand, or a national emergency, most business owners panic and immediately resort to cutting costs. One of the main areas where budget is cut is in marketing. What most business owners don't know is that eliminating ad spending during an economic crisis is actually a huge mistake and they're giving advantage to other businesses who continue to advertise. Since most business owners cease to market their business during rough economic times, that creates more advertising opportunities for you. Your ad will have more chances of being viewed since it's not being drowned by thousands of other businesses who are also competing for visibility. Studies have shown that marketing during an economic hardship has actually helped to increase sales...

Whether your business is big or small, maintaining a balanced budget is one of the most important things to do in order to guarantee long-term success. If you're in the growing stages of your business, chances are your expenses are increasing at a faster rate than your profit. On the other hand, when a business is already well established with a steady revenue some business owners tend to get comfortable and forget to properly manage this income. Check out the following financial mistakes to avoid for your business: Mixing personal with business Do not try to run a business by mixing your personal accounts and credit with business related expenses. Make sure to open a separate bank account only for the...

Do you feel like you've exhausted all your marketing ideas and aren't getting the responses and attention you were expecting? Guess what, you're not alone and almost every startup or small business has gone through it.  Short Message Service marketing, or SMS, has grown to be a proven and cost-effective method to help drive sales and conversions amongst small businesses. There are a multitude of text message marketing statistics that support this marketing method's effectiveness. More than 90% of text messages are opened within the first 3 minutes of receipt as opposed to an email. Investing in a text messaging marketing program with no doubt will turn out to be a worthy investment. A number of small companies use text...

Having a small business can sometimes put you on a tight budget. This can be a tricky situation when you want to market your business but don't have the means to do so. As you try to increase revenue and produce more income, there are certain methods you can use to market your business without sacrificing a budget.  Check out these free marketing ideas for your small business: 1. Content Marketing Content marketing offers an incredible amount of value that you should surely take advantage of. It'll help you boost SEO, increase online visibility, drive traffic to your website, and gain attention of potential customers on your social media. Content marketing has a lot to do with visual aesthetic, so make sure...

After months and even years of hard work, the grand opening is without a doubt one of the most exciting aspects of starting a business. For this day, you want to make sure that you attract as many guests as you can and acquire the attention of a large audience. In order to achieve this, you have to market the grand opening of your business as much as you can and use the right methods. Continue reading below for quick tips: Local Bulletin Boards Most cities have bulletin boards and forums where important updates and information is shared. Consult with city officials or members of your local park about including an ad about the grand opening of your business on the bulletin...