Website traffic is both a key indicator and contributor to the growth of your business. It helps you see the success of your marketing strategies, boost your SEO and search engine validity, promote your products and services, and essentially generate more leads. However, successfully driving traffic to your website requires certain steps which will guarantee those results.
Get on Google
Google allows you to create a free Google My Business account where you can add information about your business and manage your online presence across Google. As soon as someone googles your name, your business information will be provided. Within Google My Business you can provide your business address, phone number, description, and a link to your website, among other things.
Register to Online Directories
Since almost any source of information is now directly accessed via web, online directories have become a top resource used by customers in order to search for and learn about a business based on their needs. Here are some of the most popular online directories being used:
Use Social Media
Social media has become one of the most popular free marketing tools used nowadays.You can use Instagram, Facebook, Twitter, and LinkedIn in order to promote your services, business, and drive traffic to your website via posts. Within your posts its important to include links which will take the viewer directly to your site. You can also use social media to update your audience on recent blog posts and any other information located on your website.
Hashtag Away
Use hashtags on your social media posts that promote your website and blogs. This will help raise your exposure to users who are searching for products and services like yours and aid your chances of being discovered. To learn more about which hashtags to use and how to optimize their potential, read our blog on The Power of Hashtags.
Use Backlinks
A backlink is a link on a website which will take the user to another site once clicked. If your link is found in another site, it'll help drive more traffic to your own site and also boost your credibility with Google. If Google notices that other trusted sites are including your link on their page, then it'll help your ranking once a Google search is performed.