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At first glance, having a successful social media page seems easy, fun, and entertaining. However, what most people don't know is that it takes a great deal of time, dedication, and consistency in order to successfully grow a social media page. Although you may have great content and an eye-catching aesthetic, what you mainly need is consistency in order to flourish in the social media world. Consistently posting and engaging in other's posts will not only expand your exposure, but it'll also improve the algorithm on your page which is also key to acquiring an audience. The more people see you, the bigger your chances of capturing an audience.  Here's how it's broken down: Why Consistency Like many things in life, people...

When creating a business, individuality is something you must keep in mind as you develop your brand. If you want to be successful in the market, you must bring something to the table that sets you apart from thousands of other businesses who are in your field. A huge part of building your individuality is offering services to your customers which they cannot obtain from your competitor. What are you doing different? Why you and not them? How much are you willing to do for your client? What truly sets you apart from the competition? In order to help you answer these questions, check out the following ways you can stand out from the competition: 1. Pricing Reducing prices and offering discounts is a tricky strategy because...

If you're looking for a marketing strategy that is still on the rise and offers grand opportunity for you within the marketing department, video marketing is your answer. According to Hubspot, 92% of marketers who currently use video say that it's an important component for their marketing strategy. Not only do they hold video marketing with high regard, but 88% of video marketers also reported that video gives them a positive ROI compared to a mere 33% who agreed back in 2015. Video marketing is also a great tactic to use in order to keep viewers longer on your page. Think about the direct impact video marketing will have on your customers versus a picture. Video marketing allows you to convey your product or...

We are all experiencing a historic moment in time together. There is a lot of uncertainty, misinformation, and worry in the air at the moment which creates fear about essential resources like income. If you are a business owner, chances are you have no choice but to cut costs, lay off employees, or possibly close down your business. As business slows down all over the world, the economy takes a hit as well. Before you decide to take drastic measures like closing down shop and letting go some of your best employees, here are a few ways you can adjust your business plan for a possible recession or a slow economy. 1. Cut Unnecessary Expenses As things begin to shift and your company's revenue...

An economic recession, the weather, natural disasters, seasonal trends, holidays, and lack of demand are some of the main things that affect the health of a business. No matter the size of your company, chances are it will still be affected by these events in some way or the other. If you're an entrepreneur the weight is usually heavier on you since not only are you responsible for your business and your financial obligations, but also the financials of your employees if you have any. While business is slow, here are some things you can do in the meantime: Market your Business Even when things aren't moving at a normal rate, don't stop marketing. When business is slow so is your income...