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  As the entire world continues to adjust to this new normal due to the pandemic, businesses alike have had to get creative and seek alternatives. Many events have been cancelled this year and at this point it's unclear whether those events may even happen this year at all. For some companies, live events are the epicenter of their business and source of income.  While some have chosen to wait it out and hope this will blow over soon, others have taken this time to reevaluate, plan, and evolve. Instead of waiting for business to resume, they are doing everything possible to stay afloat and work through the circumstances. This includes generating leads and getting the word out about their brand, services,...

Although most marketers are fairly aware of how to generate leads and carry out an effective marketing campaign, landing pages are not as commonly used as they should be. Landing pages help you capture information and convert leads into customers. They are the heart and soul of an inbound marketer's lead generation strategy but somehow they are going underutilized and companies are not including this in their marketing strategy. One of the most common reasons why this happens is simply due to the fact that most marketing departments don't know how to set them up or they over do it.  In case you're wondering exactly what a landing page is, here's a simple definition: A landing page is a web...

When creating a new product, service, or starting a business overall, one of the main things you should know is who your audience is. You must be able to know who you are selling to in order to tailor that product or service according to your customer's needs. Getting to know your audience means who they are, what their challenges are, what problems do they want solved, and how they'd benefit from your product or service. Regardless of what position you hold within your team, knowing your audience is essential. Not only will the products or services offered serve a specific purpose, but you'll also have a better understanding of the type of content marketing you should provide. Once you...

Content marketing can be hard to master, especially when you're just starting. One major mistake people do is put out a ton of content without having a clear plan. Yes, content is key to driving an audience but that doesn't mean you can just put whatever content you want out into the world without a clear sense of direction.  Here are a few reasons why your content marketing may be failing: 1. Your blog topics are too random If your goal is to get more people to visit your blog, take the time to plan your topics. You can't expect to attract a significant amount of people if your topics are all over the place.  Use sites like BuzzSumo to search for...

 Having a blog for your business is important for a number of reasons. It's pocket-friendly, helps drive traffic to your website, and allows you to build a brand voice among other things. But, are you maximizing your blog's potential? Are you just writing things to have content? Is there a purpose behind it? These are key points you should be asking yourself in order to guarantee that your blog is actually valuable on the web.  Blogging is a wide and general platform which can be easy to get lost in. Marketers sometimes tend to get overly excited and don't invest their time on necessary content planning. This in turn leads to a focus on the quantity of content instead of the...