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Maintaining a good relationship with your clients is key if you want to keep business alive and open the doors for more business opportunities. However, with a growing to-do list, a full calendar, and other clients who need your attention, making time to nurture your current client relationships can be hard.  Not only is having a long-lasting client relationship important for your business overall, but it is also a much more economical investment. Acquiring a new client costs 5x more and the success rate of selling to a new customer is 5-20%. Happy retained clients will also have no problem bringing you more business. Hence, why it's so important to market and nurture your current customers. It can also be more effective than...

2020 without a doubt has been a very hectic and unpredictable year not only for humanity as a whole, but also for small businesses. While some small businesses were able to weather the storm, others unfortunately couldn't stay afloat. As we near the end of this very particular year, it's important that you start the new year as a strong and thoroughly prepared small business. At KLA Viral Media, we have put together a checklist of the most important marketing strategies and methods you can apply to your small business in order to start the new year on the right path. 1. Re-evaluate your marketing goals No matter how long you've been in the business, it is highly important that...

  If you're struggling to bring in new clients and spread the word about your dental practice and services don't worry, KLA Viral Media has your back. Marketing can sometimes be complex and tricky, so it's understandable if you don't know where to start. We have gathered a few of the most effective and easy marketing strategies you can apply in order to bring your practice to light and give you an ROI to smile about. 1. Work on Your SEO We talk a lot about SEO but that's because it's highly important when it comes to marketing, regardless of the industry. When people are looking for a dentist they usually start with a Google search. The higher you rank on the...

If you're in the business of sales, chances are you know exactly what cold calling is all about. This type of sales strategy can be very difficult, discouraging, and challenging. In fact, 63% of sales representatives agree that cold calls are the worst part of their job. Can you guess how many buyers complain about sales reps and their nonstop efforts to persuade them to buy? A whopping 84%. Put it this way, when was the last time you answered the phone to a random number? What about when you do and it's someone trying to sell you something, how did you feel? Most people just simply hang up the phone the moment they notice it's a sales call because no one has...

Think about the last time you were scrolling through your feed. How many times did you stop scrolling whenever you came across video content and actually took a moment to watch it? The truth about video content is that it's fun, flexible, entertaining, attention grabbing, and most importantly it allows you to connect with your audience.  The best part of all is that video doesn't even need to be expensive so don't worry about having to hire a whole production team. You can also repurpose your video content and create multiple ads by splitting your videos and creating several short clips. The data that this paid content will generate can also help you create retargeting campaigns in order to reach a more accurate audience....