Uganda’s tourism ministry just dropped the lineup for this year’s World Tourism Day bash, and it’s stacked.
Ssuna Ben, Spice Diana, Fik Fameica and Ykee Benda are all set to headline the national celebrations, going down in Mbale City on September 27. And TMZ has learned this isn’t just a concert — the whole thing kicks off with a tour through the Mount Elgon region before the party culminates in a mega concert.
Here’s the deal — the Ministry of Tourism, Wildlife and Antiquities is leaning hard on star power this year, using the celebration to fuse music, culture and heritage into one big pitch for the eastern region.
Spice Diana’s already framing herself as more than just a performer for the day — she says it’s on artists like her to use their platform to sell the country. Ssuna Ben, meanwhile, is coming in hot off his 2025 Pearl of Africa Tourism Expo set, and he’s promising to bring that same energy back for round two.
Turns out, the ministry’s got bigger goals than just good vibes and good music. Permanent Secretary Doreen Katusiime says the push isn’t only about pretty scenery — it’s about turning eyeballs into actual visits, business, and opportunity for local communities.
Mbale’s about to get a serious spotlight — waterfalls, mountain views and all — with a side of AI. This year’s theme leans into digital tech and artificial intelligence reshaping the tourism game.
Bottom line: Uganda’s stars are doing double duty this month — selling music, and selling the whole country while they’re at it.