What is SEO?

When creating a website for your business you most likely want to be one of the first ones to pop up on a Google search, right? This is why SEO is a critical component when it comes to marketing your business on the web and on social media. SEO is short for Search Engine Optimization. This method increases the position in which you rank after a user performs a simple search via a search engine like Google. 

SEO helps customers find your website quicker amongst thousands of other companies through algorithms. Advertisement is critical for any business and when a business goes online, that advertisement is a key component to drive traffic to the website. SEO offers an opportunity for free advertising since it’s helping you be at the customer’s reach quicker. Proper usage of SEO allows a website to rank on the first page of the SERP (Search Engine Results Page). 

When searching online most people won't go past the first page of results. Now, imagine your business ranking within the first page of results compared to the 10th page. This is why analyzing SEO content is important when starting a website for your business.

A couple of ways in which you can practice successful SEO methods include:

  • Cross linking- linking between pages in your site in order for viewers to access related content quicker, therefore keeping viewers longer on your site
  • Keywords- including frequently searched words or phrases within your written content, website title, and meta description
  • Relevancy- update your content regularly to stay relevant within other markets and businesses

SEO may understandably take some time to master. However, once applied you will begin to progressively see results as viewers begin to pour on your site.