If you're struggling to bring in new clients and spread the word about your dental practice and services don't worry, KLA Viral Media has your back. Marketing can sometimes be complex and tricky, so it's understandable if you don't know where to start. We have gathered a few of the most effective and easy marketing strategies you can apply in order to bring your practice to light and give you an ROI to smile about.
1. Work on Your SEO
We talk a lot about SEO but that's because it's highly important when it comes to marketing, regardless of the industry. When people are looking for a dentist they usually start with a Google search. The higher you rank on the first page of a search the higher the chances of people calling you, looking at your business information, and making an appointment.
In order to improve your chances of ranking higher on a search, you must work on the copy of your website which is what your clients will see. The copy includes your titles, headings, meta description, and basically any written content. Make sure to always proofread and use keywords that relate to your business, industry, and services offered.
Using the right keywords is what improves your SEO. If you're struggling to come up with keywords, think about how you would perform a search if you were looking for a dentist. Try not to get too technical, keep it simple.
Once you've worked on the front end of the site, you also want to constantly work on the back end portion. This includes backlinks to your website and posting relevant content on your social media that links back to your site. Make sure to perform monthly SEO maintenance in order to guarantee that you're using the most recent keywords and backlinks.
2. Use Google Ads
Since you want to attract customers to your dental office as soon as possible, you have to use as many marketing strategies as you can to promote your dental office. One way to start getting traffic directly from Google is by using Google Ads. You can customize these ads to target specific cities, zip codes, or the overall area where your dental practice is located.
Google Ads typically show up at the very top of a search, like this:
If it says "Ad" that indicates that it's a Google Ad. Competition is a bit heavy on Google Ads when it comes to the dental industry so you might have to adjust your ad a couple of times. However, the reason competition is high is because it works so don't lose hope.
3. Register Your Business on Search Platforms
We've come a long way from using the yellow pages in order to search for a business. Nowadays anything and everything can be found online. Word of mouth and referrals are also a good way to get new patients. However, why not make yourself accessible to people where they constantly are, online.
Register your business on platforms like Google My Business, Bing, Zocdoc, and Yelp. Include as much information as you can about your services and dental office. Allow people to make an appointment, call you directly, or send a message. The easier you make it on the client, the higher the chances of them contacting you.
4. Gather Plenty of Patient Reviews
Customer testimonials and reviews determine greatly whether other people will visit you or not. New patients are very skeptical of dentists, but if they see that others have had a pleasant experience then they will give it a try. Before buying something or visiting a new place, do you usually read the reviews first and look at the rating? Chances are clients are doing this to you as well.
During each appointment, make sure to deliver an outstanding experience so every customer can offer their own review and refer you to others. A good way to convince people to leave a review is by offering them a discount or a certain promotion for their next visit. Not only will it help you persuade them to leave a review but it's also a good tactic to have them come back for your services.
5. Maintain a Good Social Media Presence
People are not only looking at online reviews, they are also searching on social media platforms. Before or after completing a Google search, they are searching your dental practice on Facebook or Instagram to learn more about what your place looks like, get a feel for the experience, and also read about it.
Using social media to impress potential patients isn't the only function of these platforms. A social media page also helps bring awareness to your business, spark engagement, and communicate with your audience. This is where most people spend their time nowadays. In fact by 2021, more than 3 billion people are expected to be on social media.
6. Promote on Social Media
Since mostly everyone is on social media and they will be using it to look you up, why not promote yourself on there too? Create ads on Facebook and Instagram to stay in front of your audience and potential leads at a constant rate. You can adjust your social media ad campaign to drive traffic to your site, capture contact information, promote your services, and much more. It also allows you to pick your desired target audience and adjust as you go.