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As Instagram continues to thrive in the social media world, it's algorithm is something that continues to challenge users. Although it can be a bit challenging to master at first, turns out you can actually use algorithms to your advantage in order to build a stronger Instagram strategy. Instagram's algorithm actually works according to you. For example, your timeline is not only based on who you follow but also on your history of likes and engagement. According to the type of content that Instagram notices you're being more responsive to, it'll start to tailor your feed on what it thinks you'll like next. In other words, you are totally in control of the algorithm.  If you find yourself having a hard time building up...

Having a cluttered home, room, work space, or kitchen can undeniably create a negative environment. Sometimes, clutter not only exists physically but also mentally. A cluttered mind is recipe for unproductivity, stress, anxiety, and over all disorganization. If you feel you have great ideas but have a hard time taking action, it may be a sign that you need to narrow down your thoughts in order to gain some peace of mind.  One common method used for organizing ideas and clearing out a stressful mind is writing. Try making lists or simply jot down any thought that comes to mind. This will help you categorize your ideas and organize them better as you see them written down on paper. As...

When creating a website for your business you most likely want to be one of the first ones to pop up on a Google search, right? This is why SEO is a critical component when it comes to marketing your business on the web and on social media. SEO is short for Search Engine Optimization. This method increases the position in which you rank after a user performs a simple search via a search engine like Google.  SEO helps customers find your website quicker amongst thousands of other companies through algorithms. Advertisement is critical for any business and when a business goes online, that advertisement is a key component to drive traffic to the website. SEO offers an opportunity for...

There are several moving parts that encompass digital marketing. In order to effectively market your business using present day marketing methods, it's important to understand why you need social media management and what it can do for your business. Social media management involves creating, analyzing, engaging, and managing online interactions and content via social media platforms. These social media channels include Facebook, Twitter, Instagram, and LinkedIn to name a few. Social media management involves more than posting a few pieces of content every now and then, keep in mind that this is one of the main resources you need in order to interact closely with your customers. With proper management, your social media can help you drive sales, promote business,...

Social media platforms welcome a multitude of users from various backgrounds. Whether you’re looking to connect with family, share your best pictures, learn about world news, or even search for your next career move, you can achieve any of this with just a click of a button. When it comes to pictures Instagram offers one of the world’s most popular online galleries. This social media platform brings users together via shared visual aesthetics. Since its founding in 2010, Instagram has now grown as a platform to promote business, connect with distant relatives, and network. The app includes filters, special effects, and several other attributes which creates a unique experience for users after each use. On the other hand, Twitter, which...