The real estate industry can be very unpredictable. One month business is booming, while the next numbers are at an all time low. However, one thing that is certain about real estate is that it's a very competitive business to be in. You have to constantly strive to be the best in order to get the best deals and reach the best clients. So how do you stay relevant in a world where technology is taking over and clients are using the internet more than an actual realtor?
1. Get on Social Media
Nowadays, anyone can be found on social media platforms. In fact, most people tend to look at these social platforms in order to determine whether they want to do business with someone or not. Make an account on Facebook, Twitter, or Instagram if you want to show your audience a lot of real estate pictures. Interacting with your audience on social media is critical so don't forget to interact with them on a regular basis in order to build connections.
2. Make yourself Reachable
Nothing hurts a business more than when people can't contact you. Besides being on social media, you should also create a website for people to access and contact you. Include your contact information on all your social media platforms and every tab on your website. Any place you see appropriate to include your contact information, go ahead and put it. You can even go a step further by creating an eye-catching contact us page or, landing page, that will motivate users to reach out.
3. Create Striking Business Cards
Good quality business cards usually leave a lasting impression. Get yourself some really nice business cards and don't be shy when it comes to handing them out. Give them to anyone you come across and ask other businesses if you can leave your cards at their lobby or bulletin board for everyone to see. This will help spread the word about your services and attract potential leads.
4. Use Current & Local Images
Real estate is not only about selling a property, it's also about the area where that property is located. Provide high-quality local images of the surrounding area so potential prospects can see all that the area has to offer. Images say a lot about a place and it also draws people's attention more than words do.
If you're not familiar with photography, it is recommended that you hire a professional photographer to help you. Successful real estate relies heavily on images. Below average images will reflect unprofessionalism and cause potential leads to lose interest. So don't be afraid to seek help from an expert.
5. Host or Create a Virtual Tour Experience
Due to the circumstances we are living through right now where human interaction is limited, it's important to seek alternatives. Instead of hosting an open house or in-person tours, have virtual tours via web chat with your client. You can also create a 360 degree tour model of the property for people to access online. This will allow you to keep business running as usual without having to sacrifice an aspect of the home buying experience.
6. Create a Mobile-Friendly Site
Mobile usage is at an all-time high and it will only continue to rise. Everyday, more and more companies are tailoring their website to be compatible with your mobile device in order to avoid inconvenience and essentially lose customers. No one is waiting to have access to a computer in order to search for something on the web.
When you create your website, make sure to test it out on your mobile device so you can experience it from a customer's point of view. You should also consider creating a mobile app. This will increase accessibility and your potential customers will be able to use this app in order to review listings, contact you, and more.
7. Send Emails
Nurture campaigns are a great way to stay in contact with potential clients. If their initial interaction with you was at an open house, send them an email with other properties that are on the market nearby. If they attended a homebuyers seminar hosted by you, send them an email with some of your best tips for first-time homeowners. Always deliver content that will help your clients take the next step according to their journey.
8. Ask for Testimonials
Customer testimonials and reviews are essential for your marketing technique. Having real people endorse your services will help spread the word about what you have to offer and convince others to hire you. When a homebuyer has had a remarkable experience with you, reach out and ask them for a brief testimonial regarding their experience. Make the most of these reviews by including them on your website and sharing them on your social platforms.